Amazon overtook Google and Apple to become the world's most valuable brand
According to a report, Google has become the world's most valuable brand by overtaking Google and Apple this year. Last year, Google was ranked top, followed by Apple and Amazon.
Amazon is at the top of the 2019 BrandZ Top 100 Most Valuable Global Brands Ranking released by WPP and Kantar. New acquisition streams have come out of the smart acquisition by the brand and combined e-commerce giants with the ability to be ahead of their competitors by offering various eco-systems of products and services have allowed to accelerate their brand value increase.
"The unprecedented increase in Amazon's brand value shows how brands are now reduced to individual categories and areas. Borders are blurred in the form of technological flow, such as brands like Amazon, Google and Alibaba are allowed to offer many types of services in many consumer touchpoints, "said Doren Wang, global head of Brand Zone's Cantor.
Disruptive Ecosystem models are flourishing
Using his consumer experience and expertise, he said that these brands are crossing the business services sector, creating new opportunities for brand development.
"Disruptive ecosystem models are flourishing in areas like Asia, where consumers are more technologically capable and where brands are integrating themselves in every aspect of people's daily lives," she said.
Asian brands increase their presence with 15 Chinese, three Indian and one Indonesian brand, which make a total of 23 out of this area.
He said, "The increase in value of the top 100 brands of this year proves the power to invest in brands to give a higher shareholder value. The success coming from a new event of Ecosystem brand building lies behind this headline growth figure, "said David Roth, CEO of WPP EMEA and President of Asia and Brands, said.
"We are seeing a step of personal product and service brands in the new era of highly disruptive ecosystems. To build this type of model, brands need to understand and in order to succeed in the future, they should embrace their vision, "he said.
Instagram emerged this year as the fastest riser
For the first time, Alibaba defeated Tencent and became the most valuable Chinese brand, which moved to number two in number two.
Instagram has emerged as the fastest riser of this year, which climbed to 47 places to reach number 44.
Despite the financial uncertainty around the trade and taxes of US and China, about one third of the value of nearly $ 1 trillion ($ 328 billion) worth was added to the brand-top Top 100 global rankings compared to last year, making it the combined brand value of $ 4.7 trillion Found - A joint GDP of almost Spain, Korea and Russia.
Most of this value comes from consumer technology brands which appear in the rankings which are now worth more than $ 1 trillion.
It has been said in the report that luxury is the fastest growing category (+ 29%), after which retail (+ 25%) is sold, which fuels the general Wi and Zen Z consumers with shifting preferences to digital channels. .