Apple plans to build special original podcast - Apple is said to be planning to control the creation of original podcast from third parties that it will present its streaming services, especially on Bloomberg's report. It has been said in the report that the plan to launch Apple's Podcast Exclusive Land will help the company to compete with similar offerings like streaming rivals, including Spotify and Stichter, both of which are funding special podcast content, and in some cases In full, offering original shows to run on your own streaming audio.
It has been said in the report that Apple is reaching out to the executed media companies who produce audio content to talk about the possibility of purchasing special rights for some podcasts, although in the "initial" manner, which states that This plan can be very early. It does not seem that then, we will look at any kind of Apple exclusive original podcast content to launch from the company before other media efforts, including its Apple TV + membership video service.
Apple has made several improvements to its podcast product offerings recently, with more detailed analysis on both the consumer and the manufacturer, for podcasts, and a full standalone podcast app for their macOS computers, which is launching with MacOS Catalina . Drop. However, when it comes to content, on occasion, it gets separated from the informal audience with podcasts and sharing best practices.
Meanwhile, Spotify has been particularly aggressive about achieving its podcast media companies, including Gimlet, which makes popular podcast 'reply all'; Anchor, which creates podcast tools for publication and monetization; And another podcast creation network with deep libraries of Parcast, true-life and other content.
Whenever it comes to the overall podcast audience by all accounts, Apple still receives a strong majority of viewers, but Spotify is certainly far from keeping in mind the effort and investment on the product and content side. Considering Apple's own funding content, the video definitely understands its strategy, and the changing landscape of podcast business.