The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands
New collaboration between Amazon and Google will prove to be very beneficial for brands
Corporate spat is resolved between Google and Amazon, and two internet giants have finally come back together. Google is relaunching its official YouTube app on Fire TV devices. Both have done another strong collaboration, this time, Amazon has also enabled casting support in its prime video app. This modified collaboration of Google and Amazon is not less than any treatment for users and brands. While users will have easy access to the various features offered by YouTube and Prime Video, brands can also take advantage of this opportunity. The cooperation of these two internet giants has become an opportunity for brands to expand their business and target large audiences at the same time.
Strategy brand consultant Dimple Gupta says, "This year's story is a story of storytelling. Dimple says that this will certainly help brands expand their business on Amazon Prime and YouTube. Any product / brand search can take directly to Amazon. The similitude of the giants can increase visibility, increase advertising and ultimately help in high sales: everything that is a marketer's dream, Gupta.
Jagdeep Kapoor, Brand Advisor and CMD, Samasika Marketing Consultants compare this cooperation with a happy marriage. According to Kapoor, "This is a marriage made in heaven", when asked if the brands can benefit from this collaboration, Kapoor said, "This will help brands 'reach and propagate'. Will help to consume brands through a wide range of products and places and offers. "
Not only this, but Amazon also provided the Prime Video app on Android TV, which means that the streaming player running Android TV can directly access Prime Video from the Play Store. According to the reports, Amazon and Google are looking forward to marketing cooperation.
Ramesh Kaushik, a VP brand experience in the Blackberry Mansives, said, "The debate between two veterans is certainly good news for both customers and brands. The YouTube app is available on Amazon devices worldwide, as well as on Google and Google Video More ads will open on Google Chromecast. " With the OTT platforms today as the primary source of entertainment for the youth and their high reach through this association will surely ensure increased accessibility and more eyeballs, making connectivity with such platforms becomes more attractive "
According to Google, Chromecast and chromecast built-in users have access to more than 2,000 apps for content and games, and from today, users can insert content directly from their main video app on their TV. In order to receive updates, users will need the latest Prime Video app and Android 5.0 or higher or iOS 10.1 or higher on their phone or tablet. Chromecast ultra users get access to 4,000 titles included in the prime of no extra cost.
There are several brands that are in a regular brand partnership with Amazon Prime Video and YouTube. Therefore, these brands have a great opportunity to expand their visibility among Google and Amazon users. Now, it is up to the brands to decide how they will benefit from this updated Amazon-Google Friendly.