Artificial Intelligence (AI)
Samsung said that 5G and IoT will connect phones to TVs and kitchens to change everyday lifestyle.
Artificial Intelligence (AI), 5G and Internet of Things (IoT) will be major technology trends at IFA, one of the leading shows for home appliances and consumer electronics, industry officials said on Friday.
IFA 2019, Europe's largest technology show, closed here on Friday for a six-day run, bringing together about 2,000 exhibitors ahead of the major shopping season.
At this year's event, key industry leaders will share their vision on 5G and how better connectivity can inspire innovations at home and in the workplace, the Yonhap news agency reported.
Richard Yu, CEO of Huawei's Consumer Business Group, will deliver a keynote address on the opening day about how 5G IoT can transform autonomous driving and smart devices.
In another speech, chip giant Qualcomm President Cristian Amon will explain why 5G will be a key driver of technological progress and bring new inventions.
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Samsung, a leading manufacturer of TVs and smartphones, said it is investing $ 22 billion in new technologies such as AI, IoT and 5G connectivity to innovate in a rapidly changing industry.
"In Europe, it joins the Samsung AI Center close to the University of Cambridge, which works to bring together the world's best talent," Samsung's chief marketing officer in Europe Benjamin Braun said at a press conference on Thursday.
He said that the heart of the fourth industrial revolution is tense, with Samsung saying that 5G and IoT will connect TVs and kitchen to phones to change everyday lifestyle.
"Samsung Internet of Things is not a thing of the future. It is now," Braun said. "5G will enable mass connectivity."
Samsung also exposed its extensive 5G portfolio, which includes chipsets, devices to the latest smartphones.
The firm has released four 5G smartphones, including the Galaxy S10, Note 10, A90 and most recently the Galaxy Fold, ahead of its 5G competition following the commercial roll-out of the ultra-fast network in April.
Its smaller local rival, LG Electronics Inc., established its AI vision, showcasing a wide range of connected home appliances that can detect problems in advance and make suggestions to its users.
LG's chief technology officer, Park Il-Pyong, said during a panel talk on Thursday, "It's home anywhere, because it's the connectivity that allows you to take the essence with you anywhere you go." "All these touch points can talk to each other and learn from each other to serve us better. This engagement will change how we organize and use our space."
Park said that LG has designed its AI chip to help devices offer tailored services and increase connectivity between home appliances, cars and buildings.
In the AI exhibition hall named LG ThinQ Home, a series of products supporting its AI platform based on wireless networks, electronics manufacturers demonstrate how consumers can benefit from AI and IoT technologies.
LG introduced its new lower-freezer refrigerator and front-load washing machine featuring "Proactive Customer Care", which uses AI to monitor devices for potential problems such as temperature drop or poor airflow. When something seems wrong, the user can receive alerts through an app before the problem escalates, it said.
To diversify the way it connects to devices beyond voice, LG said it has developed a "Vision Pack", a cloud-connected optical sensor. Sensor technology allows its clothing care system LG Stylus to identify clothing and make recommendations for the best cleaning courses, the firm noted.
As part of its 5G push, LG unveiled its new flagship smartphone with dual-screen and 5G connectivity to expand mobile experiences under ultra-fast wireless networks.
The Korean electronics manufacturer unveiled the V50S, promoting it as a practical way to expand screen size without turning over displays such as Samsung's Galaxy Fold.
The company said the smartphone targets younger consumers, who want to work more on mobile devices, including gaming, video viewing, and shopping.